The One Stop Thali Cafe in Bristol has been selling Mumbai tiffin carriers to their regular customers at £20 each so they can get takeaways from the restaurant.

Included in the price is your first meal and they've sold about 1,500 in the last 18 months. Commenting on this, ad planner, Russell Davies says: “This is genius. In one fell swoop they've: created genuine differentation for the business; done something environmentally responsible; made a little bit of extra money; tied their customers a little closer to their business; won themselves some interesting PR; actually improved their service (tiffin carriers keep the food hotter for longer)”

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