According to a recent study on car radio listening by Hispanics: • Hispanics are more likely to shop at fewer stores today than a year ago • Hispanics are last-minute...

According to a recent study on car radio listening by Hispanics:

• Hispanics are more likely to shop at fewer stores today than a year ago • Hispanics are last-minute decision makers about shopping on their way home from work • Hispanics spend more time in the car on weekends than they do on weekdays • Hispanics are more influenced by sales than non-Hispanics • Hispanics are spending more time in their cars, and more time in traffic • Hispanics are more likely to put bumper stickers on their cars • Younger Hispanics report that they change the station they listen to in the car frequently compared to other demographics • Hispanics report they do not change their radio presets as readily as others

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