US Hispanic Car Use Trends

US Hispanic Car Use Trends
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According to a recent study on car radio listening by Hispanics: • Hispanics are more likely to shop at fewer stores today than a year ago • Hispanics are last-minute...

Piers Fawkes, PSFK
  • 14 july 2005

According to a recent study on car radio listening by Hispanics:

• Hispanics are more likely to shop at fewer stores today than a year ago
• Hispanics are last-minute decision makers about shopping on their way home from work
• Hispanics spend more time in the car on weekends than they do on weekdays
• Hispanics are more influenced by sales than non-Hispanics
• Hispanics are spending more time in their cars, and more time in traffic
• Hispanics are more likely to put bumper stickers on their cars
• Younger Hispanics report that they change the station they listen to in the car frequently
compared to other demographics
• Hispanics report they do not change their radio presets as readily as others

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