In an interview, Patrice Cassard, a T Shirt maker and store owner of La Fraise, tells Shel Israel about the success a blog has brought to his business. Started at the same time as the shop, an average post on the blog gets 30 comments from t-shirt aficionados and 2 million page views per month and 300 000 unique visitors. He now sells around 1650 t-shirts per month!


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