Web Users Influenced By Radio

Web Users Influenced By Radio
Guy Brighton
  • 20 july 2005

One in five Internet users listen to the radio as they surf the Web, with consumers browsing habits affected by what they are listening to, according to new research.

The research, conducted by the Internet Advertising Bureau (IAB) and the Radio Advertising Bureau (RAB), examined the extent of combined online and radio media consumption in the UK. More than two thirds (71%) of respondents stated they would use the Internet more over the next 12 months, while radio saw 25% of respondents anticipating increased useage.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.