Working With Schools: Coke & Lance
A new $4 million campaign from Coke called ‘Live It’ will hand out pedometers and prizes to participating schools. Coke has also recruited Lance Armstrong to encourage children to live an active lifestyle. Students will watch a Lance Armstrong video and hear an announcement from Armstrong over the school’s PA.
The program goal is 8,500 public middle schools – two million students – to participate in the weeklong program during the coming school year. Other featured athletes will include Nascar drivers Bobby Labonte and Kyle Petty, and WNBA stars Diana Taurasi and Tamika Catchings.