Working With Schools: Coke & Lance

Working With Schools: Coke & Lance
Guy Brighton
  • 13 july 2005

A new $4 million campaign from Coke called ‘Live It’ will hand out pedometers and prizes to participating schools. Coke has also recruited Lance Armstrong to encourage children to live an active lifestyle. Students will watch a Lance Armstrong video and hear an announcement from Armstrong over the school’s PA.

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