Innocent Drinks Fruitstock

Innocent Drinks Fruitstock
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With both Innocent Drinks Fruitstock festival and Ben Jerry's Sundae this past weekend it seems that experiential marketing is everywhere. And I like it. What better way to get people...

Henry Lambert
  • 10 august 2005

With both Innocent Drinks Fruitstock festival and Ben & Jerry’s Sundae this past weekend it seems that experiential marketing is everywhere. And I like it. 

What better way to get people talking about your brand than to hold your own festival? From the 70s dancers in the dance tent, to the yoga and then the likes of Giles Peterson performing, Fruitstock had the makings of a great experience. And that’s exactly what it was, all thanks to Innocent Drinks.

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