With both Innocent Drinks Fruitstock festival and Ben Jerry's Sundae this past weekend it seems that experiential marketing is everywhere. And I like it. What better way to get people...

With both Innocent Drinks Fruitstock festival and Ben & Jerry’s Sundae this past weekend it seems that experiential marketing is everywhere. And I like it. 

What better way to get people talking about your brand than to hold your own festival? From the 70s dancers in the dance tent, to the yoga and then the likes of Giles Peterson performing, Fruitstock had the makings of a great experience. And that’s exactly what it was, all thanks to Innocent Drinks.

We sampled various smoothies, read the (corporate) literature, laughed at the grass covered vans and bought into the company big time (there can’t be many companies whose vans are photographed as often as Innocent’s). Ben & Jerry’s even got people to pay for the brand experience. I’m expecting a lot more brands to jump on this trend over the next few years.

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