There’s been a lot of talk about brands creating Alternative Reality Games (maybe we should even write about it some day) – but recently an article on Urban Junkies made us think about another way brands could get involved in ARGs:

Alternate Reality Games of varying degrees of sophistication have been played by a handful of “enthusiasts” who have nothing better to do that seek fame and fortune in parallel worlds.

But the recent launch of Perplex City, an ARG developed by a UK company and boasting a 100 grand first prize, could mean that we’ll all be living double lives soon

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