Blog Case Study : Building Brand Stories Through Employees
We asked Richard if his blog was ‘sponsored’ by hummel or was even part of your job description. This was his reply:
As a matter of fact, my blog, first pullover is indeed a personal blog. hummel now knows about it (they didn’t until a week after it launched) and is OK with, but I do it all on my free time, and for sure it is not in my job description!
Initially, I started looking to just provide a creative outlet for my knowledge and love of footwear design and development. I have been a footwear designer for 4 years, and have always had lots of interest from friends and family interested in the process. Tired of answering the same questions over and over, and hoping to educate some people about process, I created the blog one weekend at home. I have always LIVED footwear design, and the blog is an extension of that.