Blog Case Study : Building Brand Stories Through Employees

Blog Case Study : Building Brand Stories Through Employees
Advertising
Guy Brighton
  • 1 august 2005


We asked Richard if his blog was ‘sponsored’ by hummel or was even part of your job description. This was his reply:

As a matter of fact, my blog, first pullover is indeed a personal blog. hummel now knows about it (they didn’t until a week after it launched) and is OK with, but I do it all on my free time, and for sure it is not in my job description!

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