Boomers & Marketing

Boomers & Marketing
Guy Brighton
  • 5 august 2005

TP has pointed to very good article on "Meaning – The Big Challenge That Boomers Face Widely Overlooked in Marketing" over on the Ageless Marketing. Marketing, the piece argues, is overly focused
on idealized pursuits of pleasure seeking and pain avoidance. However that goes against the needs and wants of middle aged and older adults:

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