Brand Experience: Coke & Pepsi Mall Spaces

Brand Experience: Coke & Pepsi Mall Spaces
Guy Brighton
  • 5 august 2005

Kevin Dugan has an interesting thought piece in his Strategic Public Relations blog on the news that Coke and Pepsi are creating physical brand spaces in malls. The Pepsi-themed mall lounges will allow kids to “play Xbox video games, watch videos, hang out and, of course, buy Pepsi products from vending machines.” Kevin says:

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