Brand Experience: Creating A Music Festival To Build Brand Image

Brand Experience: Creating A Music Festival To Build Brand Image
Guy Brighton
  • 11 august 2005

Fruitstock is smoothie drink maker Innocent’s annual music festival in London’s Regent’s Park. This year was the third event with bands like Nitin Sanway and US3.

Writing about the event, the Guardian thought it demonstrated that brands that engage customers in experiences that are authentic, that enrich their lives and that customers themselves can take ownership of, will win. Three aspects were apparent:

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