In Brief

Wired have an interesting article about Roy Shkedi who wants to use behavioral marketing to target users with ads during the 80% of the time they are online but not...

Wired have an interesting article about Roy Shkedi who wants to use behavioral marketing to target users with ads during the 80% of the time they are online but not searching or shopping.

‘The average web surfer spends less than 5 percent of his time using a search engine, according to the Online Publishers Association’s Internet Activity Index. That means Google earns almost $3 billion a year from people who devote 95 percent of their time on the Internet to doing something else.’

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