A while ago Treehugger published a superb interview with Seth Godin where he injects ideas on raising profile of green branding issues such as 'Global Warming' and 'Hybrid Cars'. Acid...

A while ago Treehugger published a superb interview with Seth Godin where he injects ideas on raising profile of green branding issues such as ‘Global Warming’ and ‘Hybrid Cars’.

"Acid rain is a much more powerful story," says Godin on Global Warming. "Acid = death and rain is omnipresent and supposedly pure and lifegiving. Put them together and you get something that feels tangible and an emergency."

TreeHugger

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in