menu

IF: Andrea Learned – Branding For The Multi-Sensory Women’s Market

IF: Andrea Learned – Branding For The Multi-Sensory Women’s Market
Advertising

IF has now published on thier public site Andrea Learned's piece on branding for the multi-sensory women’s market. Andrea is co-author of Don't Think Pink: What Women Really Want To...

Guy Brighton
  • 25 august 2005

IF has now published on thier public site Andrea Learned‘s piece on "branding for the multi-sensory women’s market". Andrea is co-author of "Don’t Think Pink: What Women Really Want To Buy!":

"There is still much room to grow in terms of sensory branding, but the music element may be one of the final and least tested frontiers of customer connection yet.  But it can be so worth it if your market is largely women."

IF <available to all for a limited period>

+advertising
+Brand Development
+Culture
+Entertainment

More in Entertainment

Entertainment

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017
Entertainment

Bang & Olufsen Is Selling A David Lynch-Inspired Speaker

The director signed and numbered each of the 30 limited edition speakers made available to the public

17 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.