IF: Andrea Learned – Branding For The Multi-Sensory Women’s Market
IF has now published on thier public site Andrea Learned's piece on branding for the multi-sensory women’s market. Andrea is co-author of Don't Think Pink: What Women Really Want To...
"There is still much room to grow in terms of sensory branding, but the music element may be one of the final and least tested frontiers of customer connection yet. But it can be so worth it if your market is largely women."
IF <available to all for a limited period>
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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