IF has now published on thier public site Andrea Learned's piece on branding for the multi-sensory women’s market. Andrea is co-author of Don't Think Pink: What Women Really Want To...

IF has now published on thier public site Andrea Learned‘s piece on "branding for the multi-sensory women’s market". Andrea is co-author of "Don't Think Pink: What Women Really Want To Buy!":

"There is still much room to grow in terms of sensory branding, but the music element may be one of the final and least tested frontiers of customer connection yet.  But it can be so worth it if your market is largely women."

IF <available to all for a limited period>

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