IF : Building Brand Stories Through Employees’ Blogs

IF : Building Brand Stories Through Employees’ Blogs
technology

A recently launched blog caught the eye of the IF team: the blog focuses on the creative process of footwear design and development from a unique inside industry perspective. It...

Guy Brighton
  • 1 august 2005

A recently launched blog caught the eye of the IF team: the blog focuses on the creative process of footwear design and development from a unique inside industry perspective. It is a personal blog but it’s focus on his job as product manager in the footwear department for a major sports label brings the brand to life in a way traditional marketing couldn’t.

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