Two and a half years ago Dan Bobby and his partners set up a small brand consultancy called Dave. With their focus on internal branding, they’ve grown to 24 people...

Two and a half years ago Dan Bobby and his partners set up a small brand consultancy called Dave. With their focus on internal branding, they’ve grown to 24 people and work with clients like BMW, 3, AOL, Carphone Warehouse, Heinz and Vertu and yet they don't even have a logo (they have about 12). IF visited their Golden Square offices in London's Soho to try to find out what's behind their creative approach.

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