Working with Russell Simmons and Reverend Run, Rasheed Young is president of Run Athletics, part of the Phat Farm family of brands. IF went and talked to Rasheed about the...

Working with Russell Simmons and Reverend Run, Rasheed Young is president of Run Athletics, part of the Phat Farm family of brands. IF went and talked to Rasheed about the company and its approach to building a strong brand following.

"Russell, Rev and myself are in the business of giving. Be it fine quality products, charity, a sense of change or giving love. What you give the world, its going to give back to you."

IF <publicly available for limited time>

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