A must see film for all marketers and brand planners: Filmaker Henry Jaglom conducted 84 hours of interviews about shopping with 37 women: actresses, writers, doctors, business executives. He spent more than two years editing them into impassioned snippets, which he spliced between episodes of a fictional story about a woman's clothing boutique on Montana Avenue whose survival is threatened by financial woes.

‘Going Shopping' opens in the US on Sept 30.

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