And before that?

I used to work in PR, I ran an agency for 15 years. Then in the 90s I got seduced by the internet, took time off and retooled myself.

So, what’s your site about?

The b l og is about internet marketing mixed with a little politics and trends. My website is about my Internet marketing business and has a library of my articles over the past 10 years.

I sometimes get the impression What’s Next is a PR blog…

The blog is not about PR. I”m a recovering publicist. I cover PR as part of marketing, but I don’t focus on PR. It’s about internet marketing. There are bloggers with greater PR focus such as Steve Rubel.

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