Quite often those business problems have been created by previous agencies. People know us for building brands from the inside out so we’re getting asked more and more to fix work done by the big brand consultancies. Usually it’s a big ‘rebranding programme’ that has only delivered a change in identity… not understanding, energy or belief.

Tell me about the team here.

We don’t hire from our competitors. They come from clients, manaqement consultancies, architecture, interior design and all over the place. It’s far better that you hire staff who get ‘it’ – are smart, energetic and want stuff done – than come from our business. It’s easier to teach process that ever make someone get ‘it’.

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