How would you describe your approach to blogging, the content you offer?

There’s news and there’s perspective. We try to take news, that often hasn’t gotten much coverage and put a perspective on it that will be interesting to our readers.

How do you seek original inspiration for the topics covered and opinions made?

The blog is just the public face of what we do. Underneath it are themes, beliefs and ideas that Influx has about marketing’s future, how brands need to behave and the direction culture is moving in. It’s this thinking that helps guide and direct us to find relevant content for the blog.

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