The product is a ceramic cup. I always loved a particular deli take-out cup in New York and one day got to thinking about how such a great design might be memorialized since I saw it as a true New York icon. I was doing ceramic work at the time so I came up with the idea of replicating it in ceramic. I built prototypes and then negotiated an exclusive license to make it. Working with the help of my girlfriend, Olga Sasplugas, we have been able to get it in over 70 design/gift/museum stores such as MOMA, New York City Store, The Future Perfect, Mxyplyzyk and Alphabets. It's done very well for us. I think it works because the cup means a lot to New Yorkers and it's one of few classy and useful souvenirs. The site is .

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