Interview With Niku Banaie Of Naked, Part II

Interview With Niku Banaie Of Naked, Part II
Advertising
Guy Brighton
  • 12 august 2005


They decided that the traditional buying structure was tying them down. Most agencies are wedded to production or to a media buy deal. Naked wanted to be a solutions neutral agency, wanted clients to pay for thinking, for solving problems. At the same time, as we’ve grown, we wanted to be more fluid that management consultants.

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