Russell is a leading commentator on, and practitioner of mobile, mobile marketing and location-based services. He co-writes MobHappy with Carlo Longino, which aims to showcase some of the best commentary...

Russell is a leading commentator on, and practitioner of mobile, mobile marketing and location-based services. He co-writes MobHappy with Carlo Longino, which aims to showcase some of the best commentary on what's happening in mobile technology. IF contributor Irakli West sat down with Russell to discuss his blog and the mobile marketing sector – in Europe and the US.

IF <available to all for a limited time>

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in