iPod Phone To Fuel Citizen Marketing?
Kevin Dugan has an interesting post this morning that suggests that a new iPod cellphone will expand citizen marketing. He quotes Pete Blackshaw research noting that white ear buds signal a CGM-savvy audience:
iPodders have more CGM tools in their arsenal, and hence greater impact/amplification. If you know iPodders (or any influencer) are in your database, consider sending early news or product “samples” to them first. They'll spread the word faster. Just make sure they like the product. Early movers, trendsetters and trend “spreaders” are increasingly reaching for forums, boards, and blogs over email.