We talked of an Apple Backlash way back at the beginning of the year and it could be that the commoditisation of the iPod is the tipping point for this....

We talked of an Apple Backlash way back at the beginning of the year and it could be that the commoditisation of the iPod is the tipping point for this. The IHT has an article in which it points to the growing trend of corporations using iPods to promote or incentivise their products.

This rampant piggy backing can only damage the Apple brand. Since the launch of the iMac in 1998, Apple, under the leadership of Steve Jobs and aesthetic eye of Jonathon Ive, have gone from strength to strength. With the launch of the iPod, and subsequent Mac Mini, Apple has become the top name for marketeers to drop into conversation and impress clients and colleagues of their trendyness.

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