Leveraging The Folksonomy: Tagging & Marketing
As Technorati’s David Giffy says:
Unlike rigid taxonomy schemes that many people dislike using, the ease of tagging for personal organization with social incentives leads to a rich and discoverable system, often called a folksonomy. Intelligence is provided by real people from the bottom-up to aid social discovery. And with the right tag search and navigation, folksonomy may outperform more structured approches to classification.
…What is also interesting is that people are also busily creating the “long tail” of tags on a daily basis as well. In other words, lots of people are creating new tags that are built for specific purposes, like for conferences or travelogues – some are using tags to help build communities around a topic. There are even spammers who tag (more on that tomorrow, grr). Some bloggers are using tags as a way to help organize information around an area or topic, as in the folksonomy example cited above, and event organizers are encouraging this by suggesting tags to them for use in their blog posts, photos, and on social bookmarking services like del.icio.us and furl.