Leveraging The Folksonomy: Tagging & Marketing

Leveraging The Folksonomy: Tagging & Marketing
Advertising
Guy Brighton
  • 4 august 2005


As Technorati’s David Giffy says:

Unlike rigid taxonomy schemes that many people dislike using, the ease of tagging for personal organization with social incentives leads to a rich and discoverable system, often called a folksonomy. Intelligence is provided by real people from the bottom-up to aid social discovery. And with the right tag search and navigation, folksonomy may outperform more structured approches to classification.

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