As part of their support for the championship, Lexus has created a podcast for the US Open. Joseph Jaffee on his blog comments, “Lexus has really embraced podcasting and in this particular instance pays off the very important concept of Brands as enablers through the creation of long form content in a branded experential red bow.”

Lexus Podcast

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in