Powdered Alcohol

Powdered Alcohol
Innovation

A product is called subyou, manufactured in Germany, is being marketed squarely at teenagers with slogans like taste for not much dough and gets a good buzz going, Deutsche Welle...

Guy Brighton
  • 2 august 2005

A product is called subyou, manufactured in Germany, is being marketed "squarely at teenagers" with slogans like "taste for not much dough" and "gets a good buzz going", Deutsche Welle reports.  Add the powder to cold water, and consumers have an alcoholic drink containing either vodka or rum.

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