Dove started the trend with creating a campagin targetting real women. Depiciting pictures of not-model-like women, Dove challenged the notion of beauty. Following the same notion, women with Big butts,...

Dove started the trend with creating a campagin targetting "real" women. Depiciting pictures of not-model-like women, Dove challenged the notion of beauty. Following the same notion, women with "Big butts, thunder thighs and tomboy knees" feature in Nike’s newest advertising campaign.

This Ad-age article points out that advertising campaigns such as these could mark the shift of how women are portrayed in media and advertising.

An interesting trend to watch out for…

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