In Brief

It has been announced that Adidas has agreed to buy rival Reebok for 3.1bn euros ($3.8bn; £2.1bn). Obviously, this new 'super-brand' would focus on challenging the mighty Nike tick in...

It has been announced that Adidas has agreed to buy rival Reebok for 3.1bn euros ($3.8bn; £2.1bn).

Obviously, this new ‘super-brand’ would focus on challenging the mighty Nike tick in both market share and combined celebrity endorsements, but the sale would also include other brand names under the Reebok umbrella such as Taylormade, Rockport, Greg Norman Collection, Maxfli, CCM, Jofa and Koho.

PSFK looks forward to reporting on the new products and ranges if the takeover gets approved by Reebok shareholders and competition authorities.

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