New Media Age reports that Sony Pictures plans a pan-European mobile strategy that will see it creating a mobile Internet site for every major film and DVD release.

The company sees mobile as one of the most powerful marketing media for engaging with movie-goers and will use its new strategy to help promote its entertainment properties and build deeper customer relationships. Content will include marketing material such as movie trailers and premium content such as video interviews. The personal details collected will be used to build a wider mobile CRM strategy for Sony Pictures.

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