Tonight I am going to Europe on holiday and I will have to bring an extra suitcase. The reason being, that I have to pack my Sumo Tube(!!!) - a...

Tonight I am going to Europe on holiday and I will have to bring an extra suitcase. The reason being, that I have to pack my Sumo Tube(!!!) – a crazy inflatable coat that will let me splash around the Med behind any powered water craft or in the froth of any wave. Watch the video.

Summer holiday – here we come!!

VideoSportsStuff

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in