The Music Dimension: Branding for the Multi-sensory Women’s Market
Still, the future potential of using the sense of sound, by way of music, is great. And the possibilities go much beyond an ad’s soundtrack can, in all of its thirty seconds. For the women’s market, in particular, the opportunities may be immeasurable. Here’s why:
•Women are web thinkers and multi-sensory shoppers, and they take it all in – from the organization of your web site or store, to the dust on the shelves, to the causes you support, to the auditory signals they get along the way. •Women like to know that a brand “gets” them, and music is a powerful way to reflect relevance. •Women are looking for authenticity. They are interested in seeing the people behind the brand and they like to identify with fellow customers. A shared appreciation for music can deepen an already authentic connection.