The Music Dimension: Branding for the Multi-sensory Women’s Market

The Music Dimension: Branding for the Multi-sensory Women’s Market
Advertising
Guy Brighton
  • 11 august 2005


Still, the future potential of using the sense of sound, by way of music, is great. And the possibilities go much beyond an ad’s soundtrack can, in all of its thirty seconds. For the women’s market, in particular, the opportunities may be immeasurable. Here’s why:

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