The Third Creative

The Third Creative
Guy Brighton
  • 5 august 2005

As a suit I find that we deliberately impose this agency apartheid upon ourselves and this puts us into the a mindset that is at it’s best efficient, at it’s worse negative and destructive. Yet the very reason we have been hired is to provide the best possible information and environment for creativity to flourish and for the agency to produce effective and interesting work that engages the target audience.

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