The Third Creative
As a suit I find that we deliberately impose this agency apartheid upon ourselves and this puts us into the a mindset that is at it's best efficient, at it's worse negative and destructive. Yet the very reason we have been hired is to provide the best possible information and environment for creativity to flourish and for the agency to produce effective and interesting work that engages the target audience.
So how do we move from our negative and destructive mindset to an engaging and inspiring one? We have to realise just how much we can influence the end product.