Toyota leading the pack in Integrity

Toyota leading the pack in Integrity
Advertising

The U.S. chief of Toyota, the world's second-largest automaker, urged competitors to join Toyota for a summit on issues such as global warming so the industry can influence environmental regulations... "Think what we could do with issues like CAFE and global warming if we join hands and develop our own vision for the future, rather than waiting for regulators to do it for us." CAFE is short for Corporate Average Fuel Economy, the U.S. rules that govern fuel efficiency in cars and light trucks.

Guy Brighton
  • 8 august 2005

What I love about this is that there are corporations that see the value in environmental initiatives in sustaining the future of their brands with genuine integrity. This was found on RAN.org:

The U.S. chief of Toyota, the world’s second-largest automaker, urged competitors to join Toyota for a summit on issues such as global warming so the industry can influence environmental regulations.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.