In Brief

The U.S. chief of Toyota, the world's second-largest automaker, urged competitors to join Toyota for a summit on issues such as global warming so the industry can influence environmental regulations... "Think what we could do with issues like CAFE and global warming if we join hands and develop our own vision for the future, rather than waiting for regulators to do it for us." CAFE is short for Corporate Average Fuel Economy, the U.S. rules that govern fuel efficiency in cars and light trucks.

What I love about this is that there are corporations that see the value in environmental initiatives in sustaining the future of their brands with genuine integrity. This was found on RAN.org:

The U.S. chief of Toyota, the world’s second-largest automaker, urged competitors to join Toyota for a summit on issues such as global warming so the industry can influence environmental regulations.

"I propose we put together a meeting of top automotive leaders in a neutral location where we all leave our company name badges at the door," Jim Press, president of Toyota’s U.S. sales unit, said yesterday in a speech in Traverse City, Mich.

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