Treating Your Customers Like Stars

Treating Your Customers Like Stars
Innovation
Guy Brighton
  • 5 august 2005

This is a nice promotions idea. To help launch the new OK! Magazine in the US, anyone buying a copy of the new OK Magazine was treated to their own paparazzi shoot – red carpet included. Ad Rants reports that everyone who went up to buy a copy was treated to cheering fans, paparazzi and onlooking tourists.

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