A zoo in New Zealand is encouraging visitors to use the camera on their cellphones to find out more information about the exhibits and animals before them. The system works in the same way as a barcode scanner would. Visitors to Pukaha Mt Bruce take photos of barcodes at various points around the centre and send to a special code. A server then sends back to the user the relevant information for that particular point as a one-minute audio file.

Mivis, who created the system, hopes the system will provide information about a wide range of attractions, all through the use of a barcode: “We're creating a location-based content management system. The idea is tourists coming to New Zealand can either put the application on their phone or else rent a phone while they're here.”

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)