Using Cameraphones To Enhance Your Brand Experience

Using Cameraphones To Enhance Your Brand Experience
Guy Brighton
  • 3 august 2005

A zoo in New Zealand is encouraging visitors to use the camera on their cellphones to find out more information about the exhibits and animals before them. The system works in the same way as a barcode scanner would. Visitors to Pukaha Mt Bruce take photos of barcodes at various points around the centre and send to a special code. A server then sends back to the user the relevant information for that particular point as a one-minute audio file.

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