Nike’s new campaign is all about getting real about women’s fitness – you might not be Kate Moss but hey, you try.

Whilst the Dove adverts that have been so successful ‘celebrate’ normality using real women rather than the models we’re so used to seeing in cosmetic’s advertising.

So how long until telling the truth enters into the mainstream male advertising? I wonder if Jaguar will be using “for men who want special attention” in any of their ads soon…

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