‘Freshly Squeezed’ Milk

‘Freshly Squeezed’ Milk
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I should think the market for fresh milk has similar characteristics in countries with a similar climate to Europe: How do you make your product stand out from your ample...

Guy Brighton
  • 5 september 2005

I should think the market for fresh milk has similar characteristics in countries with a similar climate to Europe: How do you make your product stand out from your ample competition? It’s tough to differentiate: packaging and pricing, origin of the milk ("The Freshness of the Alps, sir?") are the obvious ones. Not much else, though. Anyone?

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