3 in 4 people are now consulting blogs before they buy. Wow - that's a HUGE number which further demonstrates the power of blogs. And why are people doing this:...they...

3 in 4 people are now consulting blogs before they buy.  Wow – that’s a HUGE number which further demonstrates the power of blogs.  And why are people doing this:

…they trusted blogs because they were written by real people and based on actual experiences…

The survey also found that consumers trusted blogs 50% more than any other form of media.

Seems like the balance of power/trust is truly shifting away from mainstream media and advertising and more to interactive and ‘word-of’mouth’ forms.

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