Not only has [V] facilitated communication between itself and its viewers, but between the viewers themselves – using the TXTR show as the focal point for all messages to go through. Not only does such a show allow for a significant new revenue stream, but it allows for the creation of a totally connected community of viewers, backed up by the [V] website.

We can get incredible inspiration by Channel [V]’s implementation of mobile technology. While mobile content and technology can span MMS, WAP, ringtones and other media, I want to maintain focus on SMS, which is at the core of the Channel [V] strategy, and which has exceptional potential despite its relative simplicity. I won’t blather about the merits of SMS, because this has been covered before, except to say that: it’s simple, its instantaneous, its cheap, and it has a wide array of applications.

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