Coke has launched a site called M5. The name refers to the Magnificent Five - 5 new-media and design shops Coke has tapped to interpret the brand’s optimism through a...

Coke has launched a site called M5. The name refers to the "Magnificent Five" – 5 new-media and design shops Coke has tapped to interpret the brand’s "optimism" through a series of short films and breakthrough bottle designs. We’ve seen the bottle-art before, but we love the evolution to ‘glow in the dark’!

M5<via Rm116>

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