Consumer-Generated Marketing: The Customer is Always Right and in Control
Kevin Dugan has a very stimulating piece on his blog on Consumer Generated Marketing intended for the Global PR Blog Week. In it he describes the significant impact this movement will have on marketers:
It’s called everything from Consumer-Generated Marketing (CGMkt) and Brand Democratization to D-I-Y Marketing and Consumer Controlled Branding. Regardless of what we call it, CGMkt represents the ultimate in authenticity.