Eurostar, a superfast train network connecting the UK, France and Belgium, are on the lookout for a fresh face for their new internet commercial. Rather than just showing off the...

Eurostar, a superfast train network connecting the UK, France and Belgium, are on the lookout for a fresh face for their new internet commercial. Rather than just showing off the finished product, they're asking the audience to participate in the casting. Go to this site, have a look at the candidates, and cast your vote(s) until one actor is left.

Whilst extending the value chain forward is a great idea for involved marketing, as it plays nicely into the entire campaign, it would have made sense to include a simpler URL than this monster: http://eurostar-businesspremier.fullsix.com/uneclasseapart/index.php?targetRub=4.[via marketing alternatif]

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