This time last week we mentioned the 60 Minutes show about the Echo Boomers who think they're perfect; this week we noticed a great article in the UK Times about...

This time last week we mentioned the 60 Minutes show about the Echo Boomers who think they're perfect; this week we noticed a great article in the UK Times about ‘Generation Forever Young‘ – a generation who believes they're still youthful until they're 48 years old (at least). Janice Turner, the author of the piece, wrote:

Once the generation gap was a clear divide. My friends and I ridiculed and abhorred our parents’ tastes in music or clothes. But now youth culture is dead while mainstream culture is youthful. The sales of teen magazines are declining because they struggle to define uniquely teenage subject matter that young readers cannot find in adult magazines.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in