GM Unveils New SUVs, Ford Counters
Shortly after GM unveiled a new line of SUVs to lukewarm reviews, Ford Motor Co. countered by announcing an increase in alternative-fueled vehicle production. Bill Ford said, “We know that our customers are concerned about energy.” “Our job is to alleviate some of their concerns with viable options in their choice of transportation.” Ford plans to release four new ethanol-fueled cars and trucks in 2006 and five new hybrids in 2008. Additionally, Ford will launch a new advertising campaign and internal initiative this fall focusing on innovation. Maybe Wieden + Kennedy has some extra footage from Honda’s ‘Grrr’ Ad.
Now Track More Ideas
- Waymo’s Self-Driving Ridehail Pilot Offers Customers 24/7 Service
- Google Parent Company’s Drone Service Will Offer Customers Free Grocery Delivery
- Uber Eats’ ‘Specials’ Lets Restaurants Trade Discounted Combos For Promoted Placement
- Audi Sport Club Offers Members Online Portal, Exclusive Event Access And More