Good Idea, Wrong Brand
Should Walmart acquire Tommy Hilfiger? There is no doubt that the clothes will sell. Walmart always sells. Reports from AdAge and BusinessWeek today claim that this may “boost [Walmart’s] fashion credibility” and “it could be a win-win for both brands.” However, it is certainly possible that both brands will lose. Together, Walmart and Tommy Hilfiger could join forces to obliterate the struggling Hilfiger clothing brand.