Good Idea, Wrong Brand

Good Idea, Wrong Brand
Robert Victor
  • 28 september 2005

Should Walmart acquire Tommy Hilfiger? There is no doubt that the clothes will sell. Walmart always sells. Reports from AdAge and BusinessWeek today claim that this may “boost [Walmart’s] fashion credibility” and “it could be a win-win for both brands.” However, it is certainly possible that both brands will lose. Together, Walmart and Tommy Hilfiger could join forces to obliterate the struggling Hilfiger clothing brand.

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