After hearing a very educational lecture given by Method's Eric Ryan about the power of the brand, I found the approach of Google's Head of Innovation, described in Business Week...

After hearing a very educational lecture given by Method’s Eric Ryan about the power of the brand, I found the approach of Google’s Head of Innovation, described in Business Week magazine, a little disconcerting.

The Business Week article paints Google’s Head of Innovation as a rather hard nose business woman. Marissa Mayer grew up as one of those high school super stars in Milwaukee and entered Google as their twentieth employee.

Mayer’s approach is to pour out a lot of products early – believing it creates an internal environment of fearlessness – and that consumer’s don’t remember your less successful products.

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