In Brief

Oh no, we Brits love it. This summer has seen a massive resurgence in popularity of the traditional British summer sport. For the first time in what seems like living...

Oh no, we Brits love it. This summer has seen a massive resurgence in popularity of the traditional British summer sport. For the first time in what seems like living memory cricket has dominated the back pages of British newspapers, pushing the underachieving footballers out. The final day of the final Ashes test saw Channel 4 draw an audience of 7.4million viewers, the highest in the channel’s history. The online stats also demonstrate a massive rise in the number of people interested in cricket with Hitwise recording more cricket than football hits for the first time and traffic to cricket sites rising 10% overall.

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